Sunday, April 12, 2015

To Have and To Hold – Mad Men Episode Summary 6.4

To Have and To Hold
To Have and To Hold Mad Men Episode Summary: Don Draper agrees to pitch an ad to Heinz Ketchup after receiving assurance that the request will remain secret from their client, Heinz Baked Beans.  Harry Crane figures out a solution for Ken Cosgrove’s problem and earns the agency a six figure incremental business, which no one would have noticed had not gone in a tirade after Joan Holloway unceremoniously terminated his secretary.  Meanwhile, Megan Draper’s role at the soap opera, To Have and To Hold, becomes more prominent beginning with the love scene with one of the lead characters.

Mad Men Recap of To Have and To Hold: Pete Campbell and Don Draper secretly meet with Tim Jablonski of Heinz Ketchup to discuss the possibility of moving the account from Dane Doyle to Sterling Cooper Draper Pryce.  Don is apprehensive about collaborating with Heinz Ketchup given the conflict it will create with Heinz Baked Beans, the account that gave Sterling Cooper Draper Pryce national recognition and one that is managed by his friend, Raymond Geiger.  The self-possessed Tim Jablonski assures Don that no trouble will come from Raymond should he approve of the creative and decide to proceed with moving the account.  Don agrees to do the work secretly with Pete and Stan Rizzo as the only collaborators.Continue reading...

Ken Cosgrove drops by Harry Crane’s office to complain about his father-in-law, Ed Baxter, an executive with Dow Chemical, whom he believes directs the gripe about people’s aversion towards his company at him.  Harry believes he can help with the damaging publicity against Dow Chemical after it was revealed that the U.S. military dropped napalm bombs on North Vietnam, napalm that Dow Chemical manufactures.  With Ken’s help, Harry meets with Ed Baxter to propose a one-hour primetime TV special with football player Joe Namath sponsored by Dow Chemical.  The TV special is to be a parody of Broadway musicals that combines the appeal of both Broadway and football where Dow Chemical will be a corner tenant taking up the majority of the commercials and exclusive billboards that convey that Dow Chemical manufactures family products for the American family.

Joan Harris is excited to see her friend, Kate, a successful sales director at Mary Kay in Spokane.  However, the woman has come to the city for a job interview with the competition, Avon, after realizing that there is no longer any room for growth in Spokane.  Gail Holloway, Joan’s mother, is particularly proud of her daughter as well, but believes that the responsibility that comes with being a partner at a Madison Avenue advertising firm has its disadvantages.  Meanwhile, Dawn Chambers is once again held up at work.  Her dedication to her job causes superiors and colleagues to take advantage of her such that Harry Crane’s secretary, Scarlett, managed to have Dawn punch out for her.  She arrives late for dinner with her soon to be wed friend who informs her that Dawn’s date for the wedding fell through after the groom found the man unfit for Dawn.  Dawn is looking for a husband, but believes that she won’t find one at work or at church.  She did run into the son of a friend, but the man did not even approach her.  Joan later learns of Scarlett’s absence enabled by Dawn and confronts Scarlett about it, but the secretary is guile enough to make excuses.  Joan decides to confront Dawn instead with the pretense of Scarlett having confessed skipping work.  Scarlett rushes to warn Dawn, but Joan sees her and fires Scarlett immediately.  Harry learns of Scarlett’s unceremonious termination and opposes Joan by invalidating her decision.  Soon after, he sees Joan in a partners’ meeting mistaking that the incident with the secretary is being discussed unaware that the meeting was about Project K.  He inadvertently reveals the incident to the partners, but it was only a vehicle to express his grievances.  Harry has been bringing business to the agency including the one hundred fifty thousand dollars’ worth of incremental business from Broadway Joe on Broadway, but his accomplishments go unrewarded unlike Joan who was made partner after she prostituted herself to a potential client as the agency required.  He demands that he become a partner, but it is an ultimatum Bert Cooper vows not to fulfill.  The partners say nothing else of Harry’s tirade, but Pete reminds Joan of the ongoing investigation of the Commission on Human Rights regarding the employment of Negroes in the advertising industry.  Don adds that the decision not to terminate Dawn will also be based on merit for the woman is a good secretary.  Joan agrees not to terminate Dawn.  Scarlett also gets a reprieve with Bert believing that the humiliation will suffice.  Dawn once again stays late at the office to atone for the transgression of enabling a colleague.  This infuriates her friend whom she has kept waiting at the diner; even more annoying for her is Dawn’s timidity.  Dawn explains that everyone in that office, men and women alike, is afraid of losing their jobs.  This is the reason why Dawn is desperate to find a husband.

Joan goes out to dinner with Kate, but her thoughts are elsewhere.  Kate complains about her inattentiveness and receives displeasure from Joan for choosing a kitschy restaurant popular with adolescents.  Ostensibly, Kate had chosen the restaurant specifically for that reason.  A married woman with kids from a provincial town, Kate did not just come to New York for a job interview.  She is looking for some excitement.  Joan helps her flirt with the young manager of the restaurant who invites them out for a drink after his shift.  Joan and Kate later find themselves making out with two young men.  Kate forgets her family, while Joan forgets Harry’s insinuation.  The next morning, Roger Sterling and Bert Cooper summon Harry Crane to give him the full commission from Broadway Joe on Broadway, but reject his demand to become partner despite his insistence of having earned it.  Harry, nonetheless, accepts the money and acquiesces to the decision leaving only the threat of being pirated by another agency.  Meanwhile, Joan is still in bed and would have been if her mother had not woken her up.  Kate is there as well, and she has come to regret last night’s foolishness with the young restaurant manager.  She confesses of being envious of Joan’s success, but realizes that she lacks the boldness required to attain it.  Kate had come to New York hoping to find success the same way Joan did unaware of what she truly did to become an executive.  Joan confesses that her success is superficial and divulges of still being treated like a secretary.  Despite that, Kate continues to be proud of Joan’s accomplishment. Joan arrives at the office where Dawn nervously approaches her with the proposition to dock her pay for the time Scarlett was away, believing that it is fair to the company even if it is unjust to her.  Joan instead makes Dawn responsible for monitoring the supply closet and the time cards, a task that serves two purposes, to reward Dawn with her trust and to punish her with the ire of her colleagues.  Nevertheless, Dawn finds Joan’s approval worthwhile.

Megan Draper learns that she is to have a love scene that will develop into a love affair.  Although the development of her character excites Megan, she worries that Don will disapprove.  Her co-star and wife of the head writer, Arlene, believes that it is best to be forthright about it to her husband and offers to take the couple to dinner to help Megan break the news.  Megan prepares a nice dinner for Don to help persuade him.  She is unaware that he had an impromptu rendezvous with Sylvia Rosen at the elevator where the woman informs him of leaving a penny under the mat the next time her husband is not at home.  Don arrives home, but immediately senses the trap, causing Megan to divulge the impending love scenes with Rod Holly.  Seeing that the soap opera has taken interest in his wife, Don expresses his tolerance for the love scenes, but not his encouragement.  He also agrees to have dinner with Megan’s colleagues where his wife alludes to the soap opera being titillating without being salacious.  Although Don already gave his agreement to her love scenes, Megan continues to emphasize the wholesomeness of To Have and To Hold, but the perversion of Mel and Arlene leaves some doubt after the couple proposed the four of them having sexual intercourse with each other.  Fortunately, Don found the proposal humorous.  Megan, however, has come to believe that the development of her character will be based on her agreement to sleep with them.  Megan leaves for work the next morning excited for the growth of her role at To Have and To Hold, but Don is secretly not.

Don Draper pitches the ad for Heinz ketchup, the ad features salivating food that is missing one thing, ketchup.  However, the tag line, “Pass the Heinz”, received remarks from Tim, who wanted it differentiated from Heinz’ other products.  Don argues that Heinz only means ketchup, an argument that plays on the ego of the overconfident executive.  Nonetheless, Tim sees the creative as half an ad.  Don contends that they must leave something for the consumer’s imagination and when they do so successfully it is as if their ad is running for the entire day.  Tim still insists on seeing Heinz’ ketchup bottle leaving Pete to state that the creative will be tested both ways.  The pitch went well until the men leave the hotel room only to find Cutler, Gleason, and Chaough waiting for their turn.  SCDP was unaware that the pitch was a bake-off.  Don stays behind to listen to their competitor’s pitch behind the door.  He listens to his protégé, Peggy Olson, attack Heinz’ competitors, the makers of watered-down, flavorless sauce known as catsup.  He hears her claim his tenet as her own.  Peggy pitches that Heinz is the only ketchup, an ad that featured a big bottle of Heinz ketchup.  Her pitch delighted Don.  Nonetheless, Don is upset at the deceitfulness from Heinz, because the assurance of secrecy was the one that convinced him to agree to the request.  He knows now that a competing agency is aware of their treachery towards Heinz Baked Beans.  Peggy and Ted Chaough arrive at the diner where Don, Pete, and Stan are to deliver the news that J. Walter Thompson got the account.  The news added insult to injury especially since SCDP paid for the room.  To make matters worse, Ken arrives to inform them of the enraged call from Raymond Geiger.  Their treachery had cost them the Heinz Baked Beans account.  Already upset, Don leaves the diner to watch her wife’s love scene, the very first scene he comes to see Megan in a role she has been playing for months.  Megan receives compliments for her acting, but only disapproving looks from Don.  She shrewdly identifies the reason for his presence; Don is powerless over the love scene and decides to ruin his wife’s moment instead.  Megan weeps instead of celebrating the beginning of a bigger role in the soap opera.  Don leaves to have intercourse with Sylvia whom he learns has been praying for him to find peace.


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